Archive for: June, 2023

Online Versus Offline Marketing: Which One Is Better?

Jun 24 2023 Published by admin under Uncategorized

It’s amazing how the world has evolved during the last 20 years.

More than just the shifts of power across countries… more than just the life changing events like hurricanes, earth quakes and terrorist attacks… the advancement of technology has completely changed the way that we view the world.

YouTube has virtually replaced television. Blogs tend to break important news faster than the actual news stations. And people are meeting their friends and significant others through social networks like Facebook and eHarmony.

And probably the most significant change has been the way that businesses market themselves.

If you go to YouTube and search for “Dollar Shave Club” you’ll find a minute-long video that a guy made in his warehouse that ended up getting over 15 million views… for FREE. The purpose of the video is to get people to go to his website and subscribe to a monthly program where they send you a high quality razor every month for a dollar.

Now, imagine for a second… if just 10% of those views convert into sales for him, he just generated sales of over $1.5 million per month… for FREE.

If you wanted to get 15 million views from a TV commercial, you would have to pay thousands of dollars, if not tens of thousands… AT LEAST.

In another simple example… if you wanted to deliver a 15 page sales letter to 1000 people, and you were going to do it through direct mail, you would have to cough up at least $5,000 to send those letters out. And unless you hired a professional copywriter to write your letter for you, for all you know, you could have very well wasted your $5,000.

Now, if you put that same sales letter on a website and drove pay per click traffic to it, you would most likely pay anywhere from $250 – $1,000 (dependent on the industry you’re in). And the beautiful thing is, you can track everything. You get to see how many people saw your ad, and what percentage clicked on the ad.

You can also compare ads to see which one gets more clicks and you get these numbers in real time. If you wanted to compare two different ads through direct mail, you would have to wait weeks before you got any response and your tests would be relatively hard to track.

There are countless more scenarios in which it is advantageous to deliver your message through online mediums versus offline, however, this doesn’t mean that offline marketing doesn’t work anymore.

The most successful business people that I know use both online AND offline marketing tactics. They intermingle the two mediums to deliver their message.

And probably THE MOST POWERFUL resource that comes with online marketing is the creation of the auto-responder. In its most basic form, an auto-responder is just that… an automated responding mechanism that follows up with your prospects automatically.

As a basic feature of the auto-responder, you can send newsletters to your prospect list. If you had a list of 1000 people, you could email them on a daily basis at no extra cost to you. However, if you wanted to send a newsletter to 1000 people via direct mail, you would be paying AT LEAST $1,000 per day!

It’s THE most revolutionary invention in the world of marketing and business.

In future articles, I will go into the finer details of each of the concepts that we talked about and will give you instructions on how to use them effectively.

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Blog Marketing Company – Enhancing Your Business Credibility and Online Visibility

Jun 24 2023 Published by admin under Uncategorized

Launching your business online is just the first step, but getting your site located in search results should be your biggest concern, as it will ultimately determine the overall success or failure of your business worldwide. It is quite challenging to get the desired traffic in the initial stages, and as many biz owners have seen:

No traffic –> No Sales –> No Income –> Ultimately End of Business

How to attract traffic?

Below you will find two apt solutions for directing online traffic towards your business website.

Get organic traffic

You can get organic traffic for free when you use effective and genuine SEO techniques. Patience is crucial: properly optimizing your site takes time, and nothing can be accomplished overnight.

The first step you take is creating valuable content, and then customizing it for search engines. To do this, you have to pick the right keywords that accurately describe your business’ niche. Then, you’ll begin the ongoing process of improving and maintaining other aspects of the website, like website authority, author rank, original back-links and more. Improving these elements will help you maximize traffic to your website and help it perform better in searches.

The process is lengthy and requires dedication. Once you start implementing SEO into your business, you’ll want to keep track of any Google algorithm updates, which could cause delays.

Choose a Blog Marketing Company

The current trend is promoting services and products in the market through blogging. Most businesses look to hire the best blog marketing services to maintain their ranking on search engines. In order for you to do this, you will need to choose experienced bloggers who will create content related to your business.

Implementing an effective blog marketing strategy is the best way to direct traffic to your website. Customer centric techniques are used to direct visitors to your site. Being customer centric means aligning technologies and processes to propel customer engagement. Ways to do this involve advertising with image links, text links, pre-sell pages and sponsored posts.

Use Experienced Providers

The service providers are experienced in their field and know what will work for you and your company. Professional service providers will:

• Be familiar with how online businesses work

• Know how to create content that attracts your target audience

• Keep track of changes in search engine algorithms

Manage your blog posts

Once your blogs are uploaded on different digital article directories, you will need to start monitoring statistics such as how many people read, like, and comment on it. You will also need to continue performing the following tasks:

• Post updates regularly

• Respond to your audience queries

• Conduct researches for top keywords

• Use the keywords appropriately

• Keep track of how customers share information

Keeping your blog visible requires all of the above and more. Maintaining all of this is certainly time-consuming, and you still have your business to run! Therefore, hiring a blog marketing company will allow you to stay focused, while achieving your goals in a timely manner.

Enhance blog visibility

The Internet is flooded with blogs, many of which are outdated. This can cause top quality blogs to become invisible, because they’re hidden by outdated blogs. The advantage of hiring a blog marketing company is receiving assurance that your website will gain the visibility that your business blog need. This builds brand identity, which in turn yields more recognition. Follow these steps, and your business credibility will grow substantially.

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Are You An Unsuccessful Marketing Newbie?

Jun 24 2023 Published by admin under Uncategorized

Why haven’t you been successful at your online marketing business?

It’s all about your “WHY”. Why would you want to do this? My personal “WHY” goes a little something like this. I am 27 years old, I’m marrying the love of my life next week, and I want to give her the absolute very best life she could ever dream of living! Beginning with a wonderful home of our own and starting a family.

I have spent the last 6 years in the oilfield and not on the high paying side either. 14 hour days on hard rock locations dressed in long sleeve flame retardant clothing in the middle of a Houston, Texas, summer with temperatures reaching 100+ degrees and humidity surpassing the 60% mark. No dream life here and my dream of providing my wife with hers seemed pretty farfetched.

A friend of mine introduced me to Ambit Energy. Ambit Energy provides electricity and natural gas services in deregulated markets across the United States, primarily marketed through a direct sales channel of more than 250,000 Independent Consultants. In 2010, Ambit was named #1 Fastest-Growing Private Company in America by Inc. magazine. I did my research and the company seemed pretty legit and as of 2013 they had 1.1 million customers and 1.2 billion in revenue. Being an electrician, I know how important electricity is to people and I could not think of 1 person who did not use it at some point. So I was ready to start my very own business!

Excited and hyped up about an opportunity to reach that free living state of mind, I quickly burned through my friends, family, and everyone I knew on Facebook. Not one single conversion, customer or consultant. POOF! My dream escaped me once again. Bound and determined, I didn’t let that stop me. I started searching about internet marketing. So I got a website and a domain and I slapped some stuff together that was going to make me a ton of conversions (because every oilfield worker is a whizz and natural at web design, copywriting, and auto responders. And everyone wants to buy a service or be partnered with a no name business marketer… Wrong again sir!).

Just like my first attempt, I realized this really is not that easy and I was going to have to have an actual business mindset to accomplish anything. I researched and tried to learn and like most newbies, I got had by the so called “gurus” and sweet deals promising success and that it would turn my marketing around. Then I just quit… I got so overwhelmed with failure and how far away success appeared to be, that I just couldn’t take it anymore. I stayed away for a few months but Ambit, my determination, and my dream wouldn’t let it rest.

I began researching more to build my knowledge around network marketing and that’s when I found an online marketer’s forum. I remember it like it was yesterday, I made that single post looking for someone to give me some direction. I got a lot of bits and pieces, but none the less enough to keep me going. When I got that first conversion… Man it was like a breath of fresh air! Confidence, success, and momentum to keep moving forward exploded from my mind.

However a though kept filling my mind… Does every newbie go through this struggle? Wouldn’t it be easier if all of this information was provided upfront? Is there other hardworking people out there wanting to make a life changing decision like I did?

Getting a very strong and firm “WHY” keeps you going through the rough times and helps you to stay motivated. Finding someone to teach you and give you the information you need to be successful is the most powerful part of becoming a success once you have your “WHY” established and close to heart. A mentor will get you going in the right direction and learning what you need to learn and then you can develop your own system that can be duplicated by your downline. I learned the hard way, but if you read this article I hope it saves you time and money and gives you a little insight towards the kind of mentor and upline you should be looking for.

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Direct Copywriting Tricks for Big Profits

Jun 24 2023 Published by admin under Uncategorized

Becoming a direct response copywriter is something everyone in the profession aims for. The simple reason is that direct response copywriters get the most rewarding projects, both in terms of pay and job satisfaction. This is because, unlike writing a brochure or website, the success of your writing is measured. Through tracking how many sales a copywriting message generates, businesses can see in cold hard figures that hiring a highly skilled copywriter is worth the investment.

So how can you become a direct response copywriter? There are a few ways of improving your copywriting abilities to the level that direct response copywriting demands.

To begin with, read all the books by the world’s finest copywriters. This includes books by David Ogilvy, Joe Sugarman, Eugene Schwartz and John Caples. The advice contained in their books continues to be as valid today as when they were written many decades ago.

The second thing to do is to start collecting samples of successful direct response sales copy. It’s easy to find examples online with some quick searches in Yahoo and Google. You can also look in Google images for PDFs of famous adverts and sales letters. After building a swipe file, analyze every sales letter and advert and write down the copywriting tactics used and why the advert was profitable.

Finally, practice makes perfect. Write out successful sales letters and adverts by hand. This helps you to understand the thought process going through the copywriter’s mind when he or she wrote it. After doing that, try writing your own sales letters and adverts utilizing everything you have learned so far.

There are many types of direct response copywriting. What they all have in common is that responses are counted and linked directly to leads and sales. Types of direct response copywriting include:

Direct mail – These are the letters and postcards you get in the post that promote time shares, magazine subscriptions and other promotional deals. In each case, their purpose is to persuade you to react and confirm your interest in the offer, whether done by phone, email or by posting a reply card. While the writing used in direct mail might seem simple, every sentence and word is carefully chosen to get attention and build interest. People receive lots of direct mail each day, so your message must sound appealing to get people to read and reply.

Email – When done badly, email is no better than junk mail. But email marketing can be an effective way of producing revenue if you make the right offer. Writing direct response emails might also look uncomplicated, but being able to produce a punchy, concise email that gets a reply requires a great deal of copywriting expertise.

Sales letter writing – Direct response copywriters are employed to write the very long web pages used to sell training courses, eBooks and other online products as well as for traditional sales letters. Offline sales letters are often shipped with brochures as an introduction and to develop curiosity in the product. These can be just a single page or 10 pages or more, particularly when selling an expensive item. Writing long sales letters that are appealing to read and effective at getting readers to react and buy the product demands a level of writing ability.

Advertorial writing – You may have seen these and thought they were regular articles in a newspaper or magazine. This is because they are designed to look like normal editorial, rather than an advert. The article’s true purpose is revealed, however, with a slick switch to a sales pitch towards the end. A telephone number or response form is another giveaway that what you are reading is, in fact, sales copy.

As these examples of direct response copywriting show, you are going to have to practice and learn a lot to be successful at writing the sales collateral direct response copywriters provide. The hard work pays off though, both financially and with the sense of accomplishment when you make a lot of sales for a client.

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The Benefits Of Internet Marketing And How It Can Boost Your Business

Jun 24 2023 Published by admin under Uncategorized

One of the main benefits when it comes to online marketing is the cost. Marketing through internet is a cheaper means of getting your products and services to the target consumers directly. There is no cost particularly in the areas of customer service, financial management and maintenance. The benefit main benefit with this internet marketing is that a lot of people use the internet every day for shopping and this makes it simple to gain their attention any time. One can buy goods from outside the country without fearing whether one will get the product. It allows one to find new market and trade globally for the small investment.

The internet enables one to open a business without worrying about the stock or opening hours and also payments of staff. Customers can find out about the product anytime and place an order when it is duly convenient for them. It is convenient for customers. In order to carry out a successful business on the web, you need to maintain positive brand awareness and client loyalty. Brand is a symbol, sign or name given to the product. It is important for customers to differentiate the product from other products.

Online marketing campaign can target and at the same time measure response from a specific populace. If one wants to target young people between the ages of 16 and 30, one should devise strategic plans on how to reach a targeted audience. One of the benefits with the present world is that customers get all the information about the product in the website. As a result, you should give all the information about the product to gain the customer mid. Keep in mind that your clients have a choice to choose the product they want and order it.

The internet provides a platform of building good relationship with customers and increasing customer retention levels. Once customers buy products from your company online; they can start to follow your company products by sending follow-up emails. This is one of the benefits you will at all times sure to talk to your customers directly. The internet can also help you put anything to the online for market. On the internet, everything is measurable. The main advantage of selling through internet, despite the type of product is that one can advertise through online and gets customers purchasing the commodity.

Your customers can as well ask any questions they have after purchasing a product giving a direct medium to talk to your customers. It is more efficient this way than answering phone calls because new customers are able to get answers to any questions they need questions without wasting of time.

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How to Fix Your Online Sales Slump With Content Marketing

Jun 24 2023 Published by admin under Uncategorized

65% to 90% of the buyer’s process is complete by the time they actually want to talk to a salesperson!
If you provide valuable, engaging and informative content during your prospects pivotal research stage, you will develop trust and credibility as a potential supplier.

Marketing model innovation, like other business model innovation, is to find the source and the way to improve customer delivered value.

Armed with an understanding of how to develop customer value in your content, you can gain a competitive advantage that will drive up your sales, establish your brand and reduce the cost of customer acquisition.

The future of growth and sales depends on your ability to help people, which in turn will generates leads in the long run. It will also establish a strong, loyal and satisfied client base.

Content marketing has leveled the playing field between cash cows and start ups.

Here Are the Major Benefits of Content Marketing

More BackLinks: The more valuable and educational your content is, the more links you will get to your content from third party sources. Content analysis shows a direct link between word count and backlinks.

More Social Media Shares: Visitors love engaging content. The more the better. Keep you content compelling and people will share it on social platforms. Research shows a direct link between word count and social shares.

Better Rankings in Google SERPs: Latest studies show the top ten results in search engines have a 2000+ word count.

More leads and sales: It’s inevitable that more shares, links, and better rankings in SERPs will lead to more leads and sales. Or will it?

It’s well documented that social media is now being gamed. Follows, shares, likes and +1′s can all be manipulated. What good are shares, rankings and likes if you can’t convert potential visitors into happy customers?

Here’s Some Top Tips to Keep Your Visitors Engaged with Your Content to Help Move Them through Your Sales Funnel.

1) Include Your Call to Actions Natively in the Body of Your Text, NOT in the Side Bars.

Imagine for a minute you are going to social clubs or bars to meet new people and to find a date.

Would you hide in a corner? No?

Same applies for your call to action. Is it hiding away in some corner?

Just like the first time you meet a person that you would like to see again, you would look for the most opportune time to get their contact information, right?

The same applies with lead generation.

Your call to action should be placed at the most opportune time and place for people to make contact and take you up on your offer!

Nature Air INCREASED CONVERSIONS 591% by simply moving the call to action so that it was more contextual to the reader.

2) Make Your Call to Actions Benefit Statements

You’d be amazed at how changing a statement form “learn more” or “click here” to “Discover 5 Actions You Can Complete in 5 Minutes to Double Your Engagement Rate.”

Which sounds more compelling to you?

Option 1: “For A Skin Consultation, Register Here:”

OR

Options 2: “I Want an Expert Opinion. Sign Me up for a Skin Consultation!”

A company named Kaya switched from option 1 to option 2, and received a whopping 22% increase in conversions.

3) Help don’t Sell, Show don’t Tell, and Talk, Don’t Yell

Customers are not interested in your solution! They’re interested in “how” your solution can fix their problem.

It’s a small subtle difference with massive implications on your communication strategy.

To engage your prospects you will want to headline your content by highlighting their problems and show them you understand.

Prospects are blind to ego driven marketing and “how great we are messages” because they’ve seen them all before.

The future of growth and sales depends on your ability to help people, which in turn will generate leads in the long run. It will also establish a strong, loyal and satisfied client base.

4) Use Analytics and A/B Testing to Garner Higher Conversions

It’s true that colours, images and language all influence the subconscious. In fact, they can release endorphins into the body that allow your message to by pass the reptilian brain function and root in the readers subconscious. Here are some tips to help you when marketing on social platforms.

a) Test publishing the same article with 5 different images and record the click through rate and engagement rate.

b) Test 5 Different headlines with your article.

c) Test 5 different call to actions.

When you’ve finished this test, add the best engaging image, title and call to action for best revenue results with your content.

What do you think of content marketing? What are your thoughts on the future direction on content marketing?

Thanks for you attention, please comment below or share this article to help those in your network achieve better content marketing and sales results.

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Understanding the Relationship Between SEO and Social Media Marketing

Jun 24 2023 Published by admin under Uncategorized

If you were to ask a group of digital marketers how social media affects SEO, you are likely to receive a different answer from each person. Many will claim that the more social media interactions your content receives, the higher your page rank will be. They will likely cite SearchMetric’s SEO Ranking Factors report, which tells us that what all highly ranked websites have in common is an abundance of social signals. Others, however, will claim that this kind of data demonstrates correlation and not causation, and that social media has no direct effect on organic rank.

So, does social media impact SEO? The answer is yes, but not in the obvious way we think it does.

If we look at the evidence from SearchMetric’s report, we can see that the study shows a positive correlation between social signals and higher rank.

The keyword here is correlation, not causation. Many things correlate with one another without causing the other. Here’s a great example: the correlation between the cost of bananas and suicides by hanging, strangulation, and suffocation. Are the rising prices of bananas causing Americans to hang themselves? Probably not.

But that doesn’t mean that social media has no relationship with SEO. There are actual connections between social and search, but they indirectly affect each other. In fact, content marketing, social media marketing, and SEO are often grouped together because all three strive to do the same thing: growing your audience. When the three are working in sync, you can increase your website traffic and convert readers into buyers.

Social Sharing Can Lead to Link-Building and Higher Rankings

It’s not impossible, but a lot of things have to go right in order for social sharing to lead to effective link-building. But it comes down to your SEO and content marketing. If your content is fresh, engaging, and relevant to your audience, readers will share your content. This increases your page’s visibility, which means it may get noticed by a content creator who may subsequently link to your website. This can definitely increase your rankings. Remember, it’s not the actual social activity that matters, but what happens as a result. It’s no longer about squeezing out as much SEO juice as possible – it’s about how your content marketing, social media strategy, and SEO can work together to boost your authority.

Google+ Matters More Than You Think

Not much of a shocker that Google will factor your Google+ presence in page rank. But what many people are largely unaware of is that Google+ activity directly affects rankings. If you are signed into your Google+ account and search something that someone in your circle has posted about or “+1′d,” that content will come up first. Google search results are personalized for those logged into Google, directly affecting rankings.

To improve your organic marketing, spend some time everyday updating your Google+ page with engaging content for others in your Google+ communities to share. Create posts with bolded headlines to make it easier for both users and search engines to read.

SEO is No Longer About Dotting Your I’s and Crossing Your T’s

In the past, SEO has been very technical, but as we’ve seen with Google’s algorithm changes, now more than ever, content is king. You’re probably sick of hearing it, but it’s true. Search engines are smarter than we think. Google is more interested in the kind of content you are sharing and how relevant it is for users. It’s not solely about keyword density or meta descriptions – it’s about how you use those keywords to answer questions your users are genuinely asking.

Capitalizing on Indirect Benefits

If you want to rank higher, create an outstanding content marketing strategy, optimize your SEO, and integrate your social media activity into it all. The important thing to take away from all of this is to create a website or a page that people love. Google’s kind of like that mean girl in high school whose approval you absolutely need in order to make it. If everyone else likes you, so will Google.

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How Social Media Has Changed the Marketing Game?

Jun 24 2023 Published by admin under Uncategorized

Nowadays there is sea change in the relationship between the entrepreneurs and their customers. This is because at present there are various tools available in the market with the help of which anyone can reach the prospective clients at any time. But to change the prospective clients into buyers require some efforts on the part of the entrepreneurs and this is where the social media comes to play a pivotal role. With the help of social media today’s entrepreneurs can use various marketing strategies to bring in customers to the business.

People of all ages now visit various social media. In every minute various news and information are passing through the media and you should use this trend to get the best campaign for your business or service. Therefore you need to have a good campaign on sites such as Facebook, LinkedIn and Twitter and you would find an increase in your sales and also good customer relationship too.

The companies which provide good social media marketing services always stress on few pointers. These are:

Always remain up-to-date: It is the most important thing to do because if the business profiles of the entrepreneurs are not refreshed regularly, the entrepreneurs would get lost in the huge list. Hence a professional social media company always keeps the content refreshed for its clients. The customers should know the changing trends in your business and the new promotions and the launches. Therefore, you should post informative content timely so that the business is always on the top and you can get new customers too. A professionally managed campaign by social media can direct traffic to your website.

Provide relevant information: Since you have customer all around you, therefore it is important to offer relevant information. With the help of various social media you can have fair idea about the latest happenings such as the buying trend and market interests in the global world in your field of business. You can use this information to create content that would be relevant for the market and also for your business. Take the help of an expert social media professional or a company to guide you in the business by creating fresh content for your business and spread it in the world of Internet.

New ways of marketing: It is time to do something more than the traditional advertising. So take the help of social media and go directly to your customers with the help of blogs and micro blogs and advertise to them directly. Blogs would give you more people with whom you can share the business information. You should tried and expand your blog as it would help you create a larger customer base. Micro blog would be helpful in creating a face for your business and that would help you build relationships with your customers. Another marketing strategy is pay-per-click advertising on the social media sites. These would help you generate traffic for your business and also help you increase the sales and all these with the control of costing as well as design.

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How Effective Is Website Personalisation for Digital Marketing?

Jun 24 2023 Published by admin under Uncategorized

When an existing customer walks into a brick-and-mortar store, he receives personal attention from the staff and gets offered products which match his interests. It is possible for consumers to get the same kind of experience when they shop online. This is achieved through website personalisation. Find out how it can impact digital marketing and boost ecommerce.

How Personalisation Works

What is a personalised ecommerce website like? The customer receives complete overview of the products which he has looked at and at the ones which he has bought. Individual ratings are also displayed. One of the major features of personalisation is the suggestion of products which the person may be interested in. These suggestions are automatically generated based on individual data for the person and general data on consumer behaviour. The personal experience typically extends beyond the website and covers other aspects of digital marketing such as social media marketing and email marketing.

The Main Benefits

Website personalisation has a direct positive impact on sales. When a consumer can view products which he is interested in directly without having to search for them, this increases the chances of him making a purchase. The suggestions help for increasing the size of the purchase. When a person buys a sewing machine, for example, and is immediately suggested sewing thread, he is more likely to get the second product too.

The personalised experience is one of the major factors for gaining loyal customers. Personal attention is highly valued. When it is combined with easy and convenient shopping, you will get a customer which will come back more than once.

The personalisation of ecommerce websites is valuable for search engine optimisation as well. It can help the site to achieve higher search engine rankings for the main keywords used. The increased organic traffic will work to boost sales.

Making a Website Personalised

The personalisation process has three core components. The first one is the gathering of user data. Data can be collected through tracking the browsing history of visitors and through direct methods such as surveys. The second component is the generation of personalised content. For this, you will need effective and reliable data processing tools.

The display of the personalised content is the third major factor which you need to consider. You will need a website with flexible design. You have to ensure that the personalisation will not slow down the loading of the pages.

Overall, website personalisation is highly effective for digital marketing. At the same time, its implementation requires a considerable amount of work.

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Online Marketing Mistakes You Want To Avoid Like the Plague

Jun 24 2023 Published by admin under Uncategorized

Your online marketing strategies-you know how vital they are for attracting consumers to your business. Your website is where 1st impressions will be made concerning your company; it is where a consumer’s attention will stay girded-or not; and it is where consumers will or will not contact you. The last thing any website needs is less site traffic, lost conversions and reduced revenue.

Let’s take a look at 5 of the most common errors that businesses make regarding their website’s marketing-strategy logistics.

1: Avoid: No Mobile Site:

Using smartphones to access a business about a local store is something the majority of mobile-phone users do! These statistics concerning smartphone owners are derived from the comScore mobile commerce report-June 2013:

*** 55% of time spent with e-retail occurred on a mobile device

*** Smartphones accounted for 44% of retail Internet minutes

*** 59% of smartphone owners used a mobile web-browser to find a store location

*** Almost two-thirds of smartphone owners used a mobile web-browser to research product features

Lynee Alves, director of retail solutions at comScore, stated: “Mobile is having a profound impact on how people engage with the retail experience today. Not only are consumers using their mobile devices to engage more with retail sites and apps, they are beginning to transact on these devices in a meaningful way. Retailers must adapt to this new landscape if they are to succeed in the emerging channel.”

If your website is not optimized for mobile as well as desktop viewing, then you need to make sure you create a web -friendly website with key features including the basics: 1) your address, phone number and hours of operation as well as driving directions and 2) click-to-call functionality.

Also, it’s imperative that your website fully reveals itself when loading on a mobile phone. If only partial information will be viewable, it will garner frustration, resulting in a poor user-experience; and you can bet your site will be abandoned by most. If consumers can’t access everything they desire on their phone, they’ll find a competitor who will accommodate them 100%.

And one more thing to think about: if your site isn’t built for mobile, it may not even show up in mobile search results-potentially costing you half the traffic you should be getting from SEO!

2: Avoid: Untidy Home Page:

Imagine yourself on a homepage where you literally have to search and search for the information you are looking for. We are an impatient bunch, and if it takes longer than 30 seconds to find what we need-such as a list of services, business hours, driving directions etc., many of us are on to a different site. Too much information is mental and emotional overload; and consumers can become easily irritated if they are unable to instantaneously locate what they want–they want information and they want it ’5 minutes ago’.

The home page absolutely must be light on text and heavier on visual appeal-we’re visual creatures, every single one of us-no exceptions. Avoid copy-and-image clutter and replace it with a streamlined design in addition to search-optimized copy. Search-optimized copy allows your company to be found more readily by consumers searching for specific topics. Your website will receive more targeted traffic in addition to consumers that feel more motivated to buy or contact you–all because your home page was visually appealing and user-friendly.

3: Avoid: Unclear Conversion Path:

It’s not unusual for consumers to leave a website if it requires too many clicks to get where they want to go. If frustration begins to build with a visitor, you’ve probably lost them. Make sure you highlight your desired conversion path as the most essential feature on your website. More than half of businesses do not utilize a clear conversion path!

The look, feel and functionality of your site absolutely must be clean, simple and professional. If a call from a potential customer is what you want more than anything, your phone information needs to stand out on the first page! No one visiting your site for the first time should be required to search for it.

4: Avoid: No Secondary Conversion Path:

If it’s after-business-hours for your company, your conversion-rate shouldn’t stand still and suffer. Your website needs a secondary conversion path such as an email option, contact form or live-chat that will enable consumers to stay connected 24/7. Customers want to feel they have the power to accomplish their goal even after the sun goes down. A secondary conversion option relieves anxiety when a potential customer doesn’t have to wait hours and hours to purchase a product or ask a question. Eliminate anxiety and frustration at all costs!

Live-chat, especially, is an incredibly powerful secondary-conversion tool since it affords a comfort level for customers who can relax in the mental of their home, office or vehicle. If one is wishing to buy a car, for example, but has no desire, at the moment, to speak with a salesperson at the dealership, a live-chat can feel far less intimidating.

5: Avoid: Not Tracking Conversion Sources or Not Measuring ROI:

If you are not able to clearly understand your ROI, how can you effectively maintain those marketing strategies that generate the most leads and customers? Additionally, how can you know which ineffective marketing tactics must be modified or eliminated? It’s imperative that a business-owner be fully aware of how consumers found that business-whether SEO, social media etc.

Any company or business dealing with digital advertising needs back-end technology that tracks, from where, all calls and clicks originated. If a business owner cannot determine the origin of visitor contacts, marketing dollars are wasted. A party-planner, for example, might have a website equipped with 5 tracking phone numbers that will automatically swap on the website based on the visit’s marketing source-in this case: 1) direct ads 2) paid search 3) organic search 4) social media and 5) directories. Tracking technology allows the owner of any business to understand which marketing programs are driving the most visits and contacts to its site. Obviously, the end result is nothing but constructive since decisions can be fine-tuned as to where to spend marketing dollars the most effectively.

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